The use of character illustration in web design is a great and easy way to increase the amount of visual appeal your website has. Not only does it brighten things up and make your site a bit more captivating, but it also, if pulled off well, helps your visitors remember your design (and therefore your website). Although your website’s content is extremely important, a beautiful and engaging design helps to bring everything together.

Below, we have a beautiful selection of web designs that make use of character illustration – from design blogs, to agencies, search engines, to internet applications, and even candy brand websites, to food nutrition repositories.

DesignGiveaways

DesignGiveaways uses a hand-drawn style vector illustration of the website’s masters to jazz up their minimalistic design and add a splash of color. It adds a personal touch to the overall site, and makes it more welcoming to new visitors.

Ewout Van Lambalgen

Silverback

Silverback uses a detailed and quite adorable vector graphic of a gorilla to spice up their website aesthetics, and uses the character as a mascot, making it incredibly easy for users to link the character to the application and website.

SR28