Archive for the ‘Logos’ Category
Retro Branding
| While Generation Y may be too young to remember, there was a time in the 70s and 80s when the coolest gadgetry was inevitably “Made in Japan” — especially a series of 35 mm SLR cameras that set the industry standard. When the design consultancy group Antrepo analyzed the logos and typography of these vintage cameras, they were struck by the line-based logos and extended-outline fonts that designers utilized for the majority of these products. The switch to the “less-bold” typefaces presumably cut down on production costs. So, like any good creative, the team at Antrepo asked “what if….” Specifically, what if the hottest digital brands of the current day were done in this same vintage style? From there, the Instanbul-based company reimagined logos for such web leaders as Google and Amazon to social media sites like Twitter, and Pinterest. The result is a cool mashup of modern-day tech with retro branding. It’s also a good reminder of how trends in design are constantly changing and evolving — but that there’s enduring merit in revisiting the ideas of the past.
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20 Inspirational Sweet Logos
Want more logo inspiration? Check out logopond, they feature some of the most talented identity and logo designers in the world and have thousands of logos to inspire you. From sweet logos to sports logos, they have it all and you can learn a thing or two from the designers over there!
1. Lego Biscuit Logo
2. Sunday Cake Logo Design
3. The Cookie Lab Logo
4. Queen Cakes Logo
5. The Cakery Logo Design
6. Cake in The City Logo
7. Greyston Bakery Logo
8. Cocoa Cabana Coffee Logo
9. Cupcake Time Logo Design
10. Oodles Bakery Logo
11. Cherry Ice Logo
12. Gurmella Logo Design
13. Cafe Roma Logo
14. Magic Taste Logo Design
15. Sweet Juice Logo
16. Pink Bakery Logo
17. Green Dog Bakery
18. Cupcake Land Logo
19. Glaze Doughnut Studio Logo
20. Coffee Corner Logo
Examples of Beautiful Typography in Logo Design
Typography can have a huge impact on the style and message of a design. Big, obvious differences – like whether it’s a hand-drawn, elegant script, a big bolded fun, rounded style sans-serif or a stern, professional serif font (amongst many, many others) – can change the tone of the design completely. Imagine a newspaper that reports on the events of the day in comic sans. Typography is important.
Typography Matters
It’s also true in logo designs. There’s very little room to work with – so each design decision you make is even more noticeable. When you’re designing a logo that uses type, it’s not just the font choice that affects the visual aesthetic and messaging – it’s also the little details, like the kerning and the white space that you use. Type that’s bunched together can feel quite constrained – and sometimes this suits the design, and at other times it might not. Type that’s given more room to breathe can look stylish, but too much can feel out of place. It takes a lot of hard work, careful thought and effort to achieve a logo design that uses type just right.
We’ve brought together some incredible examples of beautifully crafted logo designs that all use typography to create a tone, style and visual aesthetic that suits the brand. We hope you find this collection a useful source of inspiration for any future logo design projects that you have coming up.
30 Minimal Logo Designs that Say More with Less
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A logo is the visual cornerstone of one’s branding. While some logos are complex, often the most memorable ones are those that are simplistic. Instead of relying on detailed graphics and icons, these minimal logos rely on creative typography, simple shapes, and clever negative space to tell the story. Here is a showcase of 30 minimal logo designs that say more with less.
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Use Illustrator to Create a Fun, 3D, Character Logo
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In this tutorial we’ll use illustrators 3D tool to create text with depth. We’ll give the letters personality by placing them at angles and choosing a fun font. We’ll add a crazy rabbit character and unify all the colors as we add simple shading. Lastly, we’ll give this fun logo a sticker effect. We cover quite a bit of ground in this tutorial, so fire up Illustrator and let’s begin!
Final Image PreviewBelow is the final image we will be working towards. Want access to the full Vector Source files and downloadable copies of every tutorial, including this one? Join Vector Plus for just 9$ a month. Tutorial Details
 Step 1Let’s open a new document in Illustrator (File > New) and select the size "Letter" (but you can choose any size you want). I used the RGB color mode for this one but if you want to use it for printing you should choose CMYK.  Step 2We will start with the 3D looking font. First, find a nice font (In this tutorial I use Lamebrain BRK, then be sure to have enough space between each letter (I used 100 here), and go to Type > Create Outlines.  Step 3Take the dot on the "i" away by using the Direct Selection Tool and add a stroke to the text. Be sure to select Round Cap and Round Join in the stroke box to get a smoother effect.  Step 4Select the text and go to Path > Outline Stroke.  Step 5Then go to Object > Ungroup. Select one of the letters and click Unite in the Pathfinder box. Do the same for each letter.  Step 6To get a nice cartoon effect, you can select each letter and move, rotate, and scale a bit.  Step 7It’s time now to make the 3D effect. I changed the color of the text to red so it’s will be easier to see the 3D effect on them. Select a letter and go to Effect > 3D > Extrude & Bevel.  Step 8In the 3D Extrude & Bevel panel, check the Preview option and choose an Extrude Depth (I used the default). Then you can move the box to get the angle you want. You can also change the perspective. do the same for each letter and change the angle a bit for each one.  Step 9For each letter done, select it and go to Object > Expand Appearance.  Step 10You will see some white space between the shapes, but don’t worry, we are going to take it away. Select a letter and hit Shift + Command + G (Object > Ungroup) twice. Then select only the front shape of the letter (ex. the light red "C") and make a copy (Command + C). Select the whole letter, including the front shape, and add a small stroke (0,5) with the Round Cap and Round Join selected. Go to Object > Path > Outline Stroke, open the Pathfinder box, and click on Unite. When those steps are done, paste the front shape’s copy back on top (Command + F). You need to do the same for each letter again.  Step 11You now have your 3D effect! I changed the color of the shapes before the red made me crazy.  Step 12Remember that we deleted the dot on the "i" previously? Let’s create a nice red star using the Star Tool!  Step 13Repeat Steps 7 to 10 to get it in 3D and then change the colors.  Step 14Now add a black stroke to the text. Select everything, copy (Command + C) and paste it to the back (Command + B). Click on Unite in the Pathfinder box.  Step 15Add a black 10 pt stroke!  Step 16Go to Object > Path > Outline Stroke and click on Unite in the Pathfinder box.  Step 17Double-click on the black shape to get into it and create a shape to cover every part left in white.  Step 18Select the black shape and the new one and click on "Unite" in the Pathfinder box. Double-click outside of the shape, to get back to the text.  Step 19To add some effect to the text, create some round shapes.  Step 20Select the front letters in the text and click on Unite in the Pathfinder box. Make a copy of the shape in front (Command + C and Command + F). Select that shape and the round one (in green) and click on Intersect in the Pathfinder box, while holding Alt. Then click on Expand. Do the same with the star. |
Inspiring Examples of Negative Space in Logos
When properly applied, the negative space effect can result in a clever and elegant logo. Negative space is the empty space between the main elements of a design and good designers know how to take advantage of this to create something that is memorable and captures the imagination. So, today we gathered some inspiring examples of negative space in logos to show you.