These
are common knowledge terms and the definitions
and/or explanations have been gathered from
various places.
GoogleBot - The name of the spider used
by Google.
PR or Page Rank - the actual, real, page
rank for each page as calculated by Google.
This can range from 0.15 to billions.
HTML - Hypertext Markup Language - the
(main) language used to write web pages.
HTTP - Hypertext Transfer Protocol - the
(main) protocol used to communicate between
web servers and web browsers (clients).
Yahoo Slurp - The name of the spider used
by Yahoo.
Scooter - The name of the AltaVista search
engine's spider.
Title - The text contained between the
start and end HTML <HEAD> tags of
the source code. The title is usually at
the top of the window when viewing the source
code. The Title text forms the link to the
URL page from the search engine results,
and search engines pay special attention
to the title text when indexing any page
in your web site.
CPC - Cost per Click
PPC - Pay per Click
CPM - Cost per thousand
Spider Food - a term used for a site map,
or another page of a web site that contains
all the links in a web, allowing the search
engines spider to index all the pages in
a web.
Inbound Link - A hypertext link to a particular
page from elsewhere, bringing traffic to
that page. Inbound links are counted to
produce a measure of the page popularity.
Searches for the inbound links to a page
can be made on AltaVista, Google and HotBot.
Reciprocating Link - An exchange of links
with a web site that is similar in services.
Dynamic Content - Information on web pages
which is changed automatically, by database
content or user information. Search engines
will currently index dynamic content, although
they will not usually index URLs which contain
the ? character.
robots.txt - A text file stored in the
top level directory of a web site to deny
access by robots to certain pages or sub-directories
of the site. Only robots which comply with
the Robots Exclusion Standard will read
and obey the commands in this file. Robots
will read this file on each visit, so that
pages or areas of sites can be made public
or private at any time by changing the content
of robots.txt before resubmitting to the
search engines.
SEO Copywriting - The writing of text especially
for a search engine. Similar to the copywriting
for any other types of publication, good
Search engine optimization (SEO) copywriting
has a tremendous impact on search engine
positioning, so it forms a major part of
optimization.
Spam - excessive use of any "trick"
meant to improve positioning in Internet
search engines.
Algorithm - Algorithms used by search engine
companies are used to determine the relevancy
of any given web page for any particular
search term. This is often taken into account
by SEO professionals when determining a
web sites coding, design and text.
